Runter vom Gas!
An ad for Bunderministerium für Verkehr, Bau und Stadtentwicklung
Bunderministerium für Verkehr, Bau und Stadtentwicklung
Published: 2008, Germany
This campaign, whose slogan translates to "Back off the gas," is meant to encourage road safety and avoid the thousands of deaths that result from auto accidents in Germany each year. The campaign features a series of photobooth-style photos of families, couples, and friends and the reasons they died on the road.
View the campaign's website here
Contributed by Ole